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OUSD A&S CTO Christine Michienzi Turns into Senior Know-how Adviser 4 Methods To Increase Website positioning ROI With No Overhead Prices

Rhea Drysdale prevails in website positioning trademark struggle

In 2010, Rhea Drysdale prevailed in a trademark registration battle, efficiently stopping a person from trademarking “website positioning.”

In April 2008, Jason Gambert started his try to trademark website positioning. For the subsequent two years, Drysdale spent practically $20,000 of her personal cash combating this battle.

On March 11, 2010, the USPTO has formally terminated Gambert’s trademark registration in favor for her opposition. Drysdale shared her story in 2010:

Was it value it? I don’t know. I do know that I realized a useful quantity about enterprise, trademark legislation, the website positioning trade, my relationships and myself. I by no means requested the trade to donate to the trigger, as a result of this was my accountability. I selected to pursue this within the face of criticism. I knew that it was one thing I believed to be flawed. I knew the USPTO didn’t perceive what our trade did or how website positioning labored. I wished to struggle for that information and I received. I don’t remorse the expertise, however I’m going to take a breather from hopeless causes for awhile.

– Rhea Drysdale, website positioning Trademark Registration Terminated

Learn all about it Meet The 25-12 months-Previous Who Saved “website positioning” From Being Trademarked. You may study extra about Drysdale in this interview with Barry Schwartz.

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Dwell Running a blog SXSW 2010

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From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

< March 14 | Search Advertising and marketing Historical past | March 16 >

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