TikTok Cracks Down On Well being Influencers Amid Rising Reputation Of ‘Miracle’ Weight Loss Drug Ozempic
July 19, 2023 11:46 PM | 2 min learn
In response to the rising recognition of GLP-1 based mostly weight reduction medicine, TikTok has taken motion towards customers who continuously publish about these medicines, STAT Information experiences.
Content material Crackdown: Many accounts had been suspended in early July, together with these of content material creators who focus on their weight reduction journeys and monetize the platform by means of partnerships with telehealth firms that prescribe GLP-1s and different weight reduction medicine.
“We take away content material and ban accounts that promote disordered consuming or harmful weight reduction behaviors and don’t allow adverts for weight reduction medicine or dietary supplements,” stated Jessica Allen, a TikTok spokesperson.
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Trade Perception: Brooke Boyarsky Pratt, founder and CEO of weight problems care firm knownwell stated, “My hunch is TikTok could also be nervous about this potential avalanche of concern coming from each irresponsible prescribing that could be occurring, in addition to compounded medicine that we all know shouldn’t be out there to start with.”
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GLP-1 Medicine and TikTok: Novo Nordisk‘s GLP-1 medicine, Ozempic and Wegovy, generally known as the ‘Miracle’ weight reduction medicine, have obtained approval for continual weight administration in people with weight problems or chubby and at the least one weight-related situation. Since receiving approval, the demand for these medicine has surged dramatically, fueled by their widespread recognition amongst celebrities like Elon Musk.
Content material Creators’ Considerations: Homeowners of the banned accounts expressed frustration over the ban, declaring the significance of lowering stigma about weight problems therapy on the platform.
“A number of sufferers which can be utilizing these medicines, they had been sharing their tales, and I believe for them this was a giant a part of their neighborhood,” stated doctor Myra Ahmad, co-founder and CEO of digital weight problems firm Mochi Well being.
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