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Small companies digital. Around 41% of U.S. small companies with websites are increasing their 2023 budget for ecommerce and other digital platforms.

Small firms digital. Round 41% of U.S. small firms with web sites are rising their 2023 funds for ecommerce and different digital platforms.

Small firms see a much bigger funding in ecommerce know-how and platforms as a chief means to drive future development — and chart a firmer path by unsure financial occasions.

Round 41% of United States-based small companies with web sites are rising or considerably rising their 2023 funds for ecommerce platforms. In the meantime, solely 26% are reducing their budgets within the face of financial uncertainty, says a brand new report from analysis agency Thrive Analytics.

Small companies are spending extra on digital know-how to enhance the client expertise and enhance gross sales. The information and evaluation is predicated on metrics pooled for an internet panel of about 9,5000 small firms, based on Thrive Analytics.

Small firms spend money on digital

Practically half of the small companies with web sites have ecommerce performance, representing roughly 10 million small companies within the U.S. Solely 15% of small companies are planning to drop companies they obtained throughout the pandemic, based on Thrive Analytics.

However small firms additionally face ecommerce challenges reminiscent of struggling to maintain up with new know-how, fee processing points, and difficulties in managing content material and using a number of distributors for companies.

To deal with these challenges, Thrive Analytics says, small companies plan to prioritize investments to improve fundamental performance, reminiscent of:

  • Fee enhancements
  • Monitoring efficiency
  • Increasing supply choices

“Small companies are recognizing the significance of ecommerce know-how to remain forward and seize a bigger market share,” says  Thrive Analytics managing accomplice Jason Peaslee.


Join a complimentary subscription to Digital Commerce 360 B2B Information, revealed 4x/week. It covers know-how and enterprise traits within the rising B2B ecommerce trade. Contact Mark Brohan, senior vp of B2B and Market Analysis, at [email protected]. Observe him on Twitter @markbrohan.

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