HubSpot just lately introduced the launch of latest AI instruments – content material assistant and ChatSpot.ai – to spice up productiveness and save the advertising and marketing and gross sales groups helpful time researching, reporting, and summarizing necessary info.
SEJ had an opportunity to take these new instruments for a spin – learn on to search out out what we discovered about how you need to use them.
What Is ChatSpot.ai?
ChatSpot.ai integrates the facility of ChatGPT & GPT-4 with the HubSpot CRM, so customers can ask questions and supply detailed directions for a job via pure language in a chat interface.
This new AI chatbot permits customers to carry out varied duties, equivalent to including contacts to the CRM, creating customized stories, summarizing HubSpot information, and drafting efficient, customized advertising and marketing messages and emails.
Mixed, these options can save advertising and marketing and gross sales groups a number of time.
As a substitute of going to a number of locations to run stories based mostly in your HubSpot information or analysis a competitor, you may simply ask ChatSpot.ai to compile the knowledge within the chat.
Inside ChatSpot.ai, you’ll discover steered advertising and marketing, gross sales, generative AI, and analysis prompts.
Screenshot from ChatSpot.ai, March 2023ChatSpot.ai additionally has a immediate library with 40 extra prompts that will help you learn the way the AI chatbot can assist you be extra productive in your advertising and marketing and gross sales efforts.
Examples Of ChatSpot.ai Responses
The next are examples of responses you may anticipate from ChatSpot.ai when using it for advertising and marketing and gross sales.
First, we are able to ask the chat to record PPC key phrases for a well-liked design software, Canva. The AI chatbot will reply with an inventory of the highest key phrases that drive paid search visitors to its web site.
Screenshot from ChatSpot.ai, March 2023You possibly can proceed researching Canva by clicking on the Natural Key phrases to see an inventory of Canva’s high natural key phrases in search. Once more, you’ll get an inventory of the highest key phrases that drive natural visitors to its web site.
Screenshot from ChatSpot.ai, March 2023The hyperlink subsequent to every PPC and natural key phrase will take you to the goal touchdown web page for these key phrases to encourage your web page’s design and duplicate.
Second, we are able to ask for analysis on particular corporations, like OpenAI. The software will pull fundamental details about the corporate from social profiles, like Twitter and LinkedIn – serving to customers develop into briefed on a possible buyer shortly earlier than making a gross sales name.
Screenshot from ChatSpot.ai, March 2023Beneath the corporate data, you may click on on hyperlinks to see the corporate’s PPC and natural key phrases.
Third, ChatSpot.ai can assist you draft weblog content material about particular subjects.
As with every ChatGPT-based response, verifying the knowledge (and sources) offered and rewriting it in your personal phrases is necessary.
That type of due diligence can assist forestall your weblog content material from matching different corporations that use the identical prompts for producing content material.
If everybody requested ChatSpot.ai what website positioning is for weblog inspiration, they’d probably get the identical reply that appears like this. The one means to make sure it’s distinctive is to rewrite it together with your distinctive tone of voice and insights.
Screenshot from ChatSpot.ai, March 2023ChatSpot.ai is at present in Alpha mode. Customers might discover it struggles to reply questions past the prompts supplied by HubSpot.
It ought to be absolutely practical and able to help together with your advertising and marketing and gross sales wants with time.
How To Entry ChatSpot.ai
Join the waitlist to get entry to ChatSpot.ai.
Additionally, join the Content material Assistant waitlist for a extra highly effective content material generator in your advertising and marketing technique.
Conclusion
The implementation of AI by Google, Microsoft, HubSpot, and others highlights the potential advantages of AI for everybody, from small companies to enterprises. As AI instruments develop into extra accessible and simpler to make use of, companies ought to leverage them to extend effectivity and productiveness, resulting in quicker achievement of enterprise objectives.
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