Bajaj Capital entrusts DDB Mudra with model refresh train

Monetary companies firm Bajaj Capital has introduced that it has onboarded DDB Mudra for its model revitalisation train and ensuing marketing campaign. The 59-year-old Bajaj Capital is aiming to revitalise id in alignment with its present ethos and values.

The model refresh marketing campaign will search to redefine Bajaj Capital’s id, messaging and visible illustration to forge stronger connections with prospects within the up to date period, knowledgeable an official assertion.

Aabhinna Suresh Khare
Aabhinna Suresh Khare

Aabhinna Suresh Khare, Chief Digital Officer & Chief Advertising Officer, Bajaj Capital, stated, “Model revitalisation for us is about updating our model’s visible id, messaging, and technique to align with present market developments and shopper preferences, whereas nonetheless sustaining the model’s established fairness and values. We’re happy with our legacy spanning 59 years, and now we have carried ahead a wealthy heritage. It’s essential for us to evolve and keep forward within the altering instances. As we embark on this transformative model journey, our intention is to create a compelling model expertise that displays our expertise, experience, and unwavering dedication to our purchasers. We’re delighted to associate with DDB Mudra to revitalise our model id and set up a extra profound reference to our prospects. This initiative will allow us to stay trustworthy to our core values whereas embracing a brand new age outlook.”

The model refresh marketing campaign will entail an evaluation of all model property together with its brand, tagline and visible id. The marketing campaign will straddle digital media, print and different communication touchpoints. The assertion added that the brand new id shall be unveiled within the coming months.

Ashutosh Sawhney
Ashutosh Sawhney

Ashutosh Sawhney, President, DDB Mudra Group, North, stated, “We’re honoured to associate with Bajaj Capital as their artistic company associate. Bajaj Capital carries a really wealthy and worthy legacy. Our staff is dedicated to delivering a strategic and inventive strategy that not solely places a shine on this legacy, but in addition helps reimagine its model id in a method that resonates with the fashionable shopper.”

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