Anyway Protein tackles myths about plant-based diets and health, presents personalization to interrupt into sports activities diet with a vegan providing
Class newcome Anyway Protein is hoping to do that by providing a powdered product in contrast to any others in the marketplace, busting widespread myths about plant-based proteins and selling their product as half of a bigger, well-balanced food plan that helps health targets.
When Anyway Protein launched earlier this yr, co-founder Billy Duffy instructed FoodNavigator-USA it was with a mission to make plant-based protein extra accepted inside he lifting group – which analysis by SkyQuest Expertise Consulting exhibits is the main utility phase for protein powders.
“As long-time vegans and lifters ourselves, [my wife and I] have confronted numerous criticism about our way of life. Nonetheless, we’ll proceed our pursuit of breaking the vegan stereotype,” he mentioned, including, “We have now discovered all through the years that if somebody says you may’t do one thing, it’s higher to simply do it anyway.”
With this mentality, Duffy and his spouse created Anyway Protein – a easy, however removed from primary, idea that enables customers to personalize their protein shakes by separating protein from the flavour.
“As an alternative of providing one other pre-mixed protein, we promote unflavored protein [pea-protein isolates] alongside scrumptious Taste Powders. Our Taste Powders give clients full management over the flavour of their shake. They will now select the correct quantity of protein and taste ratio wanted as a way to make their good shake,” Duffy mentioned, noting, “a really small variety of manufacturers are doing this and we’re the one model that’s completely plant-based.”
By avoiding the “one-size-fits-all” method utilized by rivals who could add veggie powders, probiotics, digestive enzymes or different elements to their protein powders, Duffy mentioned Anyway Protein prevented making a product that both “prices method an excessive amount of or style unhealthy” – a entice he says different rivals have fallen into.
Quite than attempt to be one thing for everybody, Anyway Protein focuses on simplicity – permitting customers to personalize their shakes.
“We maintain our elements easy,” Duffy mentioned. “Our protein supply is non-GMO pea protein powder grown from Canadian peas. It’s simply digestible whereas additionally having an unbelievable amino acid profile. It’s additionally the least controversial (in contrast to soy).
“To beat the feel situation, we add a really small quantity of silicon dioxide, a broadly used pure anti-caking ingredient that many powdered meals and beverage manufacturers use to supply a creamy clean texture.
“That’s it for our protein powder – nothing else is added.”
As for the corporate’s two flavors – peanut butter and chocolate – Duffy mentioned the corporate opted to mix pure flavors and monk fruit with out erythritol as the important thing elements. Additionally they embrace gum powders to make sure a well-blended protein shake, Duffy added.
“The nice take into consideration separating protein from taste is that we’re customizable to succeed in a wide range of clients and cater to their distinctive health targets,” he mentioned.