Anyway Protein tackles myths about plant-based diets and health, presents personalization to interrupt into sports activities diet with a vegan providing

Class newcome Anyway Protein is hoping to do that by providing a powdered product in contrast to any others in the marketplace, busting widespread myths about plant-based proteins and selling their product as half of a bigger, well-balanced food plan that helps health targets.

When Anyway Protein launched earlier this yr, co-founder Billy Duffy instructed FoodNavigator-USA it was with a mission to make plant-based protein extra accepted inside he lifting group – which analysis by SkyQuest Expertise Consulting exhibits is the main utility phase for protein powders.

“As long-time vegans and lifters ourselves, [my wife and I] have confronted numerous criticism about our way of life. Nonetheless, we’ll proceed our pursuit of breaking the vegan stereotype,”​ he mentioned, including, “We have now discovered all through the years that if somebody says you may’t do one thing, it’s higher to simply do it anyway.”

With this mentality, Duffy and his spouse created Anyway Protein – a easy, however removed from primary, idea that enables customers to personalize their protein shakes by separating protein from the flavour.

“As an alternative of providing one other pre-mixed protein, we promote unflavored protein [pea-protein isolates] alongside scrumptious Taste Powders. Our Taste Powders give clients full management over the flavour of their shake. They will now select the correct quantity of protein and taste ratio wanted as a way to make their good shake,”​ Duffy mentioned, noting, “a really small variety of manufacturers are doing this and we’re the one model that’s completely plant-based.”

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